Steve Lesnard Advice Concerning Modern Advertising Tools

Every company in the market has a product and service meant for the people. All company owners start their businesses with high hopes that they are going to sale and earn profits. This does not happen when there is a lack of adequate marketing strategies. Reaching consumers is hard. Many advertising trends are popular in the market today. A company should select a trend that works perfectly for their brand. The ideal marketing platform makes you reach many people and at the end of it make significant profits. Establishing a campaign to market your brand does not happen in a day. Steve Lesnard, one of the few digital marketing experts, has the solutions most company owners need. The executive shared some of the secrets to having when advertising in a tight environment. Lesnard wants businesses to thrive because of the marketing and advertising techniques they have. With the changing times, the executive asks the leaders in business to embrace change and use the latest platforms in marketing.

When you are getting started in your marketing journey, there are important insights to make things fall in place. Lesnard career in marketing started many years ago. In these decades, the executive discovered that the most successful campaigns are simple. The customers in the market have busy lives. This means that they do not have time to read and listen to long and complicated statements used by companies in advertising. When you want to tell your potential customers about the benefits of a product, you need to use short and simple words. The use of irrelevant terms is dangerous when an individual is marketing their brand in the competitive market.

Social media sites such as Facebook and Twitter are popular among all people. Many growing companies overlook these social media sites. Steve Lesnard has a unique idea about them. According to him, these sites are very powerful in marketing when used by an experienced professional. Apart from being effective, these tools do not need so much money from your company so that they can be successful. Most people have access to the sites at any time of the day.

Luke Lazarus Delivers Results To Struggling Companies Who Need The Skills To Succeed

Chance are very low that a new business will make it in the first five years of operation. Luke Lazarus wants to change this well-played out scenario with companies that succeed. He understands the depth of what a company needs to really take off. T

hat is why he founded Luke Lazarus Consulting in 2013. There are small percentages of people who make it in the world of entrepreneur, and they have the low-down on what’s important to be successful.

Mr. Lazarus was born in Melbourne, Australia and has stayed in the same town ever since. Being a bright young mind, Luke got endless scholarship offers to many Ivy League universities in the world, including the United States. Instead, the young entrepreneur decided to honor his home town and attend Melbourne Business School.

He earned an executive Master of Business Administration degree at just the age of 24 years old. This would set him up for success in a very big way. The next stage of life would be equally impressive.

Luke would become the proud founder of four companies that would flourish under his watchful eye. After they reached maturity, Mr. Lazarus sold them for millions of dollars. Now he is helping other people achieve success with their companies just like he did.

There are many factors to running a successful business and Luke has the keys to unlock it. He holds one of the coveted role of serial entrepreneur. This name and small percentage of people know how to build a successful company.

In fact, they build many companies and sell them for huge profits. Eventually, the excitement of making millions wears off and they want to do something more fulfilling. Being a business consultant fits that to the tee. Read more: Luke Lazarus Helps Companies Go From Zero to IPO | Dougsandler and Luke Lazarus | Business

They can use their skills, make money, but most importantly help others achieve success. That makes someone feel like they did something good for the world. Not only is this model good for both parties, but it good for everyone else.

This helps boost the local economy also. Mr. Lazarus is all about it. After selling his companies at 35 years old, he wanted to do something different. That is why he started his own startup company in Australia.

Most budding entrepreneurs are not lacking the imagination, intelligence, or business idea to make a successful company, Mr Lazarus says. What they are lacking is the know-how to make it happen. They lack the integral skills to functionally run a business.

They also may lack the capital and business plan to start from. That is when Luke Lazarus comes in and addresses the underlining, most important factors. He takes a straightforward and direct approach, not wasting his client’s time in the meanwhile.

The results are often quite impressive, that last long in the future. Luke Lazarus is looking forward to continue his work and grow his company. When clients find good results with his consulting firm, they will go out into the world and say good things about his company. In turn, more clients will come his way.

Connect with Luke Lazarus on LinkedIn

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Q&A With Luke Lazarus, Startup Consultant


Dick DeVos Continues To Take Action By Improving The City He Was Born In

Dick DeVos is a man of action who has always taken the side of the people of Michigan. His work ethic and many talents have allowed him to do what many others have not in the state. He was responsible for the passing of legislation that has supported many low-income families in the state who simply wanted a better education for their children. He has also donated millions of dollars to charitable causes and educational reform through the Dick and Betsy DeVos Family Foundation.


Dick DeVos was born in Grand Rapids, Michigan, and he has continued to work hard for the city in many different ways. In the past, he helped the city by putting a stop to a bad plan that could have costed it some serious money. During the earlier part of the 1990s, Grand Rapids had been considering a plan to build a convention and sports arena near its downtown region. The plan was being revealed to the public when DeVos head about it, and he took action quickly to stop it.


Dick DeVos made many phone calls in an effort to lobby the building of the arena and convention center. In the process, he helped to form a group known as Grand Action. This group is made up of various business leaders from the area, and it continues to help improve the city by supporting the construction of helpful buildings.


In 2006, Dick DeVos wanted to do even more to help out his home state. He decided to run to serve as Michigan’s governor. Unfortunately, he fell short to Jennifer Granholm, the Democrat incumbent. In 2012, he returned to the political scene to support legislation that would make Michigan a right-to-work state. His efforts were successful, and now anyone can gain employment in the state, whether they are in a union or not.


Dick DeVos has often talked about his love for the aviation sector. He is a pilot who has also referred to himself as an aviation geek in the past. Some years back, he took it upon himself to contact the CEO of AirTran to talk him into running nonstop flights out of the Gerald R. Ford International Airport. He was successful, but it wasn’t long after this that AirTran was acquired by Southwest. This meant he would have to convince Southwest to continue service in West Michigan. Instead of simply continuing to offer service in Grand Rapids, Southwest expanded its offerings. The airport has been very successful ever since and recently paid $45 million for upgrades.


Dick DeVos studied at Northwood University where he earned his bachelor’s degree in business administration. He is a co-owner of the Orlando Magic and the founder of The Windquest Group. He continues to do what he feels is best for the city he was born in and the state of Michigan.


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The Benefits of Genucel to the Skin and Its Composition

Genucel by Chamonix target various people, including millennials and people above 55 years of age as well. Primarily, the product works effectively by tightening skin and maintaining its youthfulness. The young generation can begin using Genucel early since it is better to ward off the signs soon enough.  It will ensure that the skin’s elasticity is always on point. The cream might look like a common anti-aging item off the shelf.  However, it has excellent ingredients that are herbal and extracted naturally from plants.

The first essential ingredients are the stem cells from the Malus Domestica. The recipe hails from the apple trees from Switzerland. On the Genucel packaging, it is called the PthytoCell Tech. It aims to enhance a youthful and vibrant skin from a young age and as you age gracefully. Eyeseryl is another ingredient that is obtained naturally from herbs and is ideal on the eyelids for protection against UV rays.

Other constituents include the algae extract that hydrates the skin and eliminates all toxins as well. Hence, the antioxidants properties ward off any early aging signs. The green leaf tea herbal extracts form part of the Genucel and help to prevent untimely aging. In addition to that, the marine collagen is a hydrolyzed protein that keeps skin young and moisturized. The extracts from Goji Berry are vital recipes that have antioxidants and make the skin look fresh all the time. The hydration elements are the key to healthy skin in general.

Additionally, gynostemma that has roots in the Chinese vine is used to make Genucel by Chamonix. The highlight is that there are clinical studies that support the effectiveness of the item. The ingredient gives a glowing skin by replacing the old cells with a new one. Also, it minimizes the wrinkles that tend to appear at certain ages. The scorching sun tends to damage skin, but Genucel rectifies that by preventing the rays from reaching the sensitive parts. The Vitamin E present in the cream is also commendable since it rejuvenates the skin producing a notable bright face. It is crucial to the eyes since they are susceptible to harsh weather conditions like the sun. to know more about Genucel you can visit

Unique Private Travel – Successful Tech Innovator Sergey Petrossov, Founder and CEO of JetSmarter

Sergey Petrossov

Few can acclaim a successful, billion-dollar start-up for an industry based solely on word-of-mouth under the age of 30. Sergey Petrossov can and does.

The 29-year old entrepreneur used his networking skills and relationships in the community to test the popularity of the idea of a digital platform to request private jets, set one’s own flying scheduling, and share a flying experience with like-minded people. The response was overwhelming and has since blossomed into a country club of sorts for private travelers of the friendly skies.

In 2009, the south-Florida based resident sparked an idea to create a digital platform for private jet travel that has since grown into a community of individual travelers with unique flying experiences. Petrossov saw a need to modernize how clients requested charters. When he dove deeper, he saw how this platform could also improve private aviation efficiency.

At the time, seeking a private jet used out-of-date methods that do not reflect the technological savviness or time-sensitive needs of its clients. Additionally, private flights were not running the most optimally. Jets could be flying with more passengers, more often if only passengers were knowledgeable of such routes to fit their needs.

JetSmarter sought to solve those problems and do a little more. Sergey Petrossov birthed a vision that would uniquely cater to its clientele, coined “end-to-end” service. The company focuses on the value of transcending the traditional flying experience by curtailing to the desires of its clients.

JetSmarter members enjoy luxury in-flight services as well as post-landing assistance through a partnership with five-star restaurants and residence accommodations, without the clients’ need to lift a finger following their initial reservation request. JetSmarter CEO, Sergey Petrossov, is expanding private travel to offer a one-of-a-kind travel experience.

Meet the Man Behind this Hotshot Job

Scott Gelb’s early interest in video games, particularly MMORPGs, eventually became his career. Learn more about Scott Gelb at

Serving for nine years as the Vice President of Technology, Scott Gelb is now reaping the rewards as Chief Operating Officer of Riot Games, a company well-known for developing massively popular massive multiplayer online role playing game (MMORPG) League of Legend, a game enjoyed by thousands. Scott Gelbs’ career in software was predicated by early diligence. Read more about Scott Gelb at

Upon graduating from the University of Kansas with a Bachelors of Science, Scott Gelb immediately threw himself into both work and his career. In addition, in an interview Scott Gelb, Gelb reveals an expansive creative process that allows him to bring his ideas to life: beginning with a simple but effective blueprint, Scott Gelb then brings in other minds, thus introducing a multitude of unique ideas and perspectives. For more information about Scott Gelb, check out his profiles on Crunchbase, Medium, Mogul and LinkedIn.



Organo Gold – The Modern Meetup

While trying to build relationships with a social networking group you may have always asked yourself, “Why do I want to be a part of it?”. One answer is that in most cases everyone wants to have that sense of belonging. Here we are talking about coffee culture, one that Organo Gold has aspired to contribute and succeed. View Organo Gold’s profile on

Organo Gold has committed itself to bringing awareness to its brand as well as adopting its customer satisfaction motto. Many people have been impressed by its quality of products and expressed it through in-person, blogs, forums and other social networking sites. Simply put, those who are not aware of this brand and haven’t tried the coffee they sell are missing out on many incredible benefits of this culture. Visit to know more about Organo Gold.

It’s the coffee culture that has brought name and fame to Organo Gold. You need to follow it to experience it. Unlike other things in life that takes years and years of practice to learn and feel the impact, coffee culture only needs a cup of coffee from a quality brand name. This culture is inherently based upon gatherings, communications and shared values within a ‘coffee-laden’ atmosphere. In fact, so many people have been showing interest in this alternative meetup.



Fortress Investment Group Diversifies Its Operations to the Technology Sector

Fortress Investment Group has continued to diversify its investments to different industries over the years. The firm has collaborated with prominent players in the rail transport and banking sectors among other portfolios. In a recent development, the renowned investment giant decided to spread its wings to the technology sector. Fortress made headlines after collaborating with iPass, one of the reputable global connectivity firms. According to the President and Chief Executive Officer of iPass, Gary Griffiths, his company was happy to collaborate with Fortress because it gave the firm a stronger financial background.

The connectivity firm received $10 million from the $20 million immediately it signed the agreement with Fortress Investment Group. Griffiths added that the company would bounce back to the profit-making lane after the boost. Veri-Fi and iPass SmartConnect are some of the products under the iPass portfolio. The company would use its patents and assets, including SmartConnect technology as the collateral for the loan. The two companies involved Riley Financial the facilitator of their deal. Click here to learn more about Fortress Investment Group.

Riley Financial Inc. is an investment specializing in Capital Markets as well as Liquidation and Auction categories. The firm also has expertise in Appraisal, Valuation, and Principal Investment matters. Besides, it has facilitated various successful deals in the mentioned categories over the years. Companies, including Fortress Investment Group, respect the firm through its expertise in equity research. As one of the investment banks that understand equity value, the deal between iPass and Fortress met its valuation protocols.

Fortress Investment Group rekindled the visions of iPass significantly. As one of the companies with the largest slightly above 64 million Wi-Fi networks globally, iPass would increase the number significantly. Most of its hotspots customers include hotels, convention centers, train stations, airports, and restaurant as well as other entertainment centers.

iPass targets to have approximately 340 million from the deal with Fortress. On the other hand, Fortress investors would enjoy having a new item in their investment basket. The agreement came at a time when every company is yearning to have a slice of modern technology. As the company continues with its expansion strategies, investing in the technology market is one of the best decisions that neither an investor nor a shareholder would reject.


Sheldon Lavin a Legendary US-based Businessman

Sheldon Lavin is a prominent US-based businessman who started off his career as a professional banker and ended up being a CEO of one of America’s largest privately-owned companies OSI Group. OSI Group is a leading food production company whose history dates back to more than a century. The firm story is a typical grass to grace story. OSI Group began as a small butcher shop in Chicago, Illinois and was founded by a German Immigrant. The firm started bolstering in the 1970s when Sheldon Lavin took the mantle of leadership in the firm.

Sheldon Lavin is an American native and was born in the year 1932. Lavin career goal was to be a finance expert and as a result, joined the University of Illinois as well as the Northwestern University where he pursued a degree in finance and accounting. Lavin also holds a Bachelor f Science degree in Business from the Chicago based Roosevelt University. Lavin, after completing his education, realized his dreams after he got employed as a financial expert in a bank in downtown Chicago. Lavin from there transitioned to a consultant and opened his own financial consulting firm. He served as a financial consultant for over 15 years. Lavin one day in his line of duty, was approached by Otto Kolschowsky OSI founder who needed financing to expand his business. That visit was a life-changing opportunity for Lavin that he grabbed with both hands. Lavin assisted Otto in securing funding and later was requested to join the company.

Sheldon Lavin joined OSI in 1970 as a managing partner and later rose through the ranks to become the firm’s Chairman and CEO. Sheldon Lavin, after joining the firm, used his financial background skills to propel the company to success. The company under his leadership has over the years grown in leaps and bounds and today boasts of being a multibillion-dollar global food processing company. The firm is the leading supplier of processed meat to the McDonalds and several leading restaurants and retail supermarkets. The firm is headquartered in Aurora, Illinois USA and has expanded its activities to more than 17 countries in the world. The firm boasts of having more than 65 facilities globally where its products are processed and distributed. The firm moreover has employed more than 20,000 people globally.  The Sustainability Vision of Sheldon Lavin, CEO of OSI Groupa

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Raffaele Riva Continues to Help Startups

The corporate section has registered a growing number of successful angel investors in recent years. One name, however, remains very common. Raffaele Riva, an executive from the United States, has made major strides in the world of investments. The angel investor spends his time moving in different countries and giving investors the solution to their problems. In London, for instance, the business executive has ensured that no one has to stop their business because of a lack of funds. Being an expert in startups has paid the executive so well, making him one of the popular serial entrepreneurs in the world. In just ten years, the business leader has moved from an ordinary student to a highly successful executive in the world of startups. His dedication to the industry has helped him to remain focused for all those years.

When Raffaele Riva shared his story not long ago, everyone was impressed. Unlike many big names in the market, the executive started from scratch. The dream of being a business leader was born when he collaborated with other students in the year 2006. The young and energetic students loved to try out the things they were learning in school. The students raised a small technology company with the little savings they had acquired while in school. What shocked them is the fact that after just a short time, the business grew and raised so much capital. By the time Riva was leaving college, he had an idea of the career he was going to pursue and become financially independent. It takes so much commitment and hard work to deal with the changing market. Because all his customers are in the global market, Riva conducts so much research so that he understands what is happening. Learning about different markets makes it easy to deal with clients from various locations.

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