Part of the huge success currently associates with L’Oréal has been owed to its global brand perception. The credits for this success have been attributed to the work of the Global brand president of L’Oréal professional products division, Dan Bethelmy-Rada.
While at a tender age of 40 years old, Dan Bethelmy-Rada reigns as the youngest DMI general manager to ever hold a senior position at the firm since 2015. This comes after a stint lasting 15 years at the L’Oréal Paris and the Garnier Brands.
Due to the wide experience gained while working under L’Oréal, Dan Bethelmy-Rada has transformed into an innovator in the field. The space granted him the chance to hone his skills when it comes to marketing and a digital strategy in the management of the brand. This is in addition to progressing the approved practices as part of a proponent in the continued education and diversity in the workplace.
Over the course of his tenure, Dan Bethelmy-Rada has performed oversight of a large and dedicated team. He also holds a track record for the successful training of the candidates who fit the top marketing positions. He has also been at the forefront of pressing for inclusivity and representation across the firm.
Some of the core principles held by Dan Bethelmy-Rada include being focused, determined and ambitious. These attributes have managed to be instilled in the team development at L’Oréal which embraces the diversity in talents and which add to the success of the Matrix brand.
Other roles that Dan Bethelmy-Rada holds other than the brand’s strategy across the globe include the brand image, digital strategy, education strategy, advertising and the product and services development. He was at the forefront in the development of the creative teams across the world on local initiatives which resulted in strong innovation plan.
While working under the Garneir International, he formulated the innovation plan for the wide range of the Garnier’s skincare brands across the world. This included formula, research, concepts, packaging, sun care and deodorants. He also developed and launched the rupture and other related successful innovations.
He doubles up as a holder of masters from the ESSEC Business School in Strategy and Management of International Business.