While basketball may not be the most popular sport in the United States, it is showing that it a strong competitor for football as it is growing in popularity throughout the world. As co-owner of NBA team the Milwaukee Bucks, Wes Edens predicts that the league is going to see some big things shortly and even more growth from when the team was first purchased back in 2014. With the combination of the efforts that Wes Edens and others have been made to improve the team alongside the growing popularity of the sport in general, the team has almost tripled in value to $1.4 billion. With an average value of $1.9 billion per NBA team, the sport holds a close second to NFL teams which are valued on average at $2.6 billion.
While Wes Edens may not have an exact timetable as to when it will happen, he believes that the NBA is going to surpass the NFL when it comes to the amount of revenue generated from the sports. The entrepreneur and co-Chief Executive Officer of Fortress Investment Group sees a lot of opportunities within the NBA that he believes will lead to even more growth in the league on a global level. He states that his own team goes around the world and he predicts that basketball will be alongside soccer when it comes to the most popular sports internationally. He also owns a soccer team based in England and states that this was not done on accident.
Wes Edens is known for making investments that are interesting and innovative and his presence in professional sports are some of them. He has decades of his business experience that includes Lehman Brothers and BlackRock before he co-founded Fortress Investment Group with Rob Kauffman and Randal Nardone. As of 2018, he became one of the co-owners of the Aston Villa Football Club and he also became the co-CEO of the FIG subsidiary company known as New Fortress Energy in 2014, the same year that he purchased the Milwaukee Bucks. The billionaire has always had a love of sports and has made them an important part of his professional career.