Desiree Perez is the Chief Operating Officer of Roc Nation, a company that works on behalf of talented artists and performers, bringing them in contact with recording companies and other opportunities so that they can reach their full potential. Some of the services she performs are managing tour campaigns, marketing albums, and negotiating recording deals.
While managing tour campaigns, Perez connects with different venues, and signs contracts for performances. She handles the marketing of the show or artist in a way to maximize the ticket sales. Another service that Desiree Perez performs is marketing upcoming albums. She uses her contacts and knowledge to ensure that each album is as successful as possible, and that the artists she represents get the best payout and the most favorable deals.
Desiree Perez works behinds the scenes and many people have never heard her name, but has been instrumental to spotlighting many talented individuals and making them famous. When buy branded merchandise from artists, attend a live concert, or buy an album, you are likely to be dealing with products of Desiree Perez and the Roc Nation. Her dedication and leadership have been vital to the success of Roc Nation, helping it grow into one of the most sought-after talent agencies in the entertainment world.