Find Out How EOS Took Over the Lip Balm Industry in Just Seven Years

EOS or Evolution of Smooth, as they are properly known. Their lip balms are everywhere. From the aisles of Targets and Racked to beauty blogs, the round little orbs of lip balm are certainly iconic. They are in celebs’ purses and all over social media (https://www.facebook.com/eos/) and blogs.

But how did they get there?

Up until now the founders of the Lip Balm Company have been mostly quiet about their rise to success and the strategies and techniques they used to get there. But they have divulged a few secrets in this exclusive interview with Fast Company (see here).

EOS lip balm started with an idea to shake up a stale industry. For over a century, lip balm has been packaged, marketed, and sold in a manner that has mostly remained the same: small, cylindrical tubes with a unisex, almost clinical feel.

Aware that the industry was ripe and overdue for a shake up, the founders set out to design the perfect product – a product that could be something entirely new and unique without being a gimmick or a fad.

That’s how the iconic EOS lip balm came to be. In an effort to engage all of the five senses, the design features a unique shape, distinctive coloration with no words, and pleasant scents and flavors.

It wasn’t easy to find a buyer at first, though. No one wanted to take the chance on a strange product in a market that was already over-saturated. Eventually though, the company caught a break and got their first buyers, and it wasn’t long until others started to take notice.

And now EOS is the second best-selling lip balm in the industry and sells over one million units per week.

To find out more about Evolution of Smooth and their journey to success, read the full interview at Fast Company.

 

Don Ressler And The Desire To Look And Feel Good

Don Ressler understands that it is important for people to look and feel as good as they want. This is one of the reasons that JustFab is one of the most successful businesses. It is always growing and expanding. Therefore, people are getting more options from the online fashion subscription service. One of the latest activities that Don Ressler has taken part in is the launch of TechStyle. TechStyle has been launched as a ways to not only stay ahead of the trends, but to also influence the trends throughout the world. This also gives Don Ressler more room to bring forth new offers and promotions with his brand.

One thing that Don Ressler is promoting is the #FABforAll initiative. This makes it possible for women to find the styles that they want in the sizes that they want. This also allows women who are above the average size limit to be able to enjoy some of the high fashion that the JustFab industry offers on Bloomberg. Don Ressler and Adam Goldenberg have shown that they are very passionate and serious about bringing fashion to women and even being ahead of the game. Therefore, more people are becoming interested in what JustFab has to offer people.

Read more: Former Intermix COO Raises $33M For Fashion Brand JustFabulous

Among other expansions that JustFab has made is the new P.S. service. This is where people are sent curated items based on what they have ordered. One thing that Don Ressler is very interested in doing with all of the subsidiaries of JustFab is provide people with a chance to find their own unique style and to look good in what they wear. This will bring about the confidence that they need in order to get through their daily life.

Fashion has been such a great thing for Don Ressler to get into. He has gotten his start on the internet. JustFab was not his first venture into fashion, cosmetics and style, he has also started companies like Intermix and Intelligent Beauty.

Source: https://www.instagram.com/fabletics

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