GreenSky gets deals done

Ask GreenSky Credit founder what makes the best businesses, and he’ll tell you that it is doing deals where everyone walks away a winner. Zalik has taken this message to heart with the founding of GreenSky Credit, a financial technology company that provides the means and the infrastructure for retailers across the country to offer instant point-of-sale loans for items costing up to the hundreds of thousands of dollars.

Zalik first had the idea for GreenSky when he was working on another one of his companies, an e-consulting company called OutWeb. Zalik was working with some of the largest home improvement companies in the country when he noticed that there was a serious leak in their business models. These companies were routinely losing huge deals when customers who had little or no contracting experience ended up severely underestimating the true costs of home renovation projects. These customers were often coming in tens of thousands of dollars short on their desired home remodels. And this created a cash shortfall that they simply couldn’t bridge.

A huge market gap

Zalik’s eureka moment came when he noticed that a large number of these potential home remodeling customers were in the top of the prime borrower category, with FICO scores in the 800-plus range. The problem wasn’t that these customers didn’t qualify for loans. It was that there was no financing vehicle in the given price range. Once home remodeling projects got much more expensing than about $20,000, the only financing options that were available were things like home equity lines of credit and mortgages. But many banks shied away from these types of credit instruments, especially mortgages that were being used for simple home improvements.

GreenSky credit would enable these borrowers to get instantly approved loans at the point of sale for amounts up to six figures. As a result, GreenSky has single handedly added billions of dollars each year to the home improvement market, facilitating the culmination of deals that almost certainly would have otherwise fallen through without the services of GreenSky.

The company continues to rapidly expand into other fields.

http://greenskycredit.atsondemand.com/

Bob Reina Dares People to Pursue their Dreams

There is a great amount of respect for those that achieve great things. The reality is that everyone that achieves great success is going to experience failure at some point. Great actors like Will Smith have talked about how it is actually important to fail early and realize that failure is a learning process. You learn the things that do not work.

 

Denzel Washington and other celebrities have also talked about how they had such hard careers in the beginning before they found success. Bob Reina, CEO of Talk Fusion, echoes a lot of what entertainers have said.

 

He knows that dreams can be crushed if they are not pursued. He knows about all the things that people need to do in order to live out their dreams and it starts with believing that it is something that you can do. This is the foundation that will propel you to another level. There are tons of people that may try to get in your way and tell you that you are not able to do a certain thing. It is up to you to decide if you are going to listen or make your own play and do what works best for you.

 

Bob Reina could have listened to other people, and he could have chosen a less hectic life. He could have chose to settle with what he had. He did not do this, and the world has been a better place when it comes to video conferencing and video email because of this. Even great entrepreneurs like Steve Jobs had failures long before Apple became the multi-billion-dollar success that it is today. It takes someone that is persistent even when they are failing to really make a difference and change the world.

 

Bob recognized that he had a dream and something that no one else had done before. When he created video email he was stepping out on faith that he could accomplish something that had not been accomplished. His persistence made his dream come true, and he urges others to be persistent about their dreams as well. Learn more: http://www.prnewswire.com/news-releases/bob-reina-talk-fusion-ceo-returns-as-guest-author-to-martech-advisor-300411047.html

 

 

 

 

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