One of the most well-known and prominent individuals in the music industry is Desiree Perez. Desiree Perez has a long-standing personal and business relationship with the hip-hop mogul Jay-Z. The two have been friends for over 20 years. Desiree Perez has built a reputation for herself and is known for her abilities to run SC Enterprises. Desiree Perez has been the Chief Operating Officer for Rock Nation since 2009. Desiree Perez has excellent negotiating skills and it’s great with crunching numbers. Some of the notable deals or negotiation that Desiree Perez has played a part in is one the Beyonce formation Superbowl performance and also Rihanna Samsung deal. She is a part of a special team that runs Roc Nation and assist in managing Tidal as well. This special team is known as the Hova Circle.
In 2018 Desiree Perez, Jay-Z, and Jay Brown was recognized on the power 100 list for the success of Jay-Z and Beyonce’s album On The Run 2. This album was a huge success and grossed 254 million. Roc Nation as a company had a huge year in 2018. Jay-Z had two hits on the Billboard top 25 but him and his wife Beyonce’s album led the way for the company. A few notable artists who has success on Roc Nation as well were Shakira, J Cole, and Meek Mill. Desiree Perez is also one of the key players in Roc Nations recent joint venture with Brandon Silverstein’s S10 Entertainment Media. Desiree Perez is a natural born leader and as contributed in a major way in the success of Roc Nation. Having a leader of Desiree’s magnitude will only lead to future success for herself and Roc Nation.