Doe Deere always had a drive to be an entrepreneur. From an early age, she started selling things to her neighbors and peers; such as semi permanent tattoos. Then when she was seventeen she moved from Russia to New York to pursue a career in fashion and design. She was also in a band while she was in New York, and met her former husband in the band. She ended up creating her own fashion line on her eBay account in which she named it “Lime Crime.” She used her clothing as a way to express herself. She loved to match her makeup with her clothing, but she could never find the colors she needed to do so. Doe started creating her own makeup, and she found that she loved it, and decided to pursue her beauty line.
Doe launched her cosmetic line in 2008 and called it “Lime Crime.” In order to promote her new makeup line, Doe created makeup tutorials and posted them on her vlog. She also gave away cute prizes, and she gained many new loyal Lime Crime fans in doing so. Now, Lime Crime is booming, and people have fallen in love with her unique sense of taste in her products. She combined her love for fairytales and makeup, and created this unique line. Lime Crime now almost has three and a half million followers on Instagram. There are also several products to choose from with many different unique colors to choose from. Lime Crime is also vegan and cruelty free, because Doe Deere has a passion for humanity, and loves all creatures. She even made Lime Crimes mascot a unicorn.
Doe has fallen in love with her job and career, and she plans on creating more products in the near future. She takes her work very seriously, and makes sure that the makeup she puts out is makeup that she would wear herself. She is very passionate and good at what she does.