Richard Liu is the founder of JD.com and has been the company’s Chief Executive Officer and chairman since it was started. Formerly Jindong and 360buy Ltd, JD.com was founded in 2004. Jindong was started by Richard Liu in June 1998 in Beijing. The company started as a storefront that was engaged in distributing magneto optical products. In its first few years, the company enjoyed a rapid growth which saw it grow up to 12 chain stores that were spread across Shanghai, Beijing and Shenyang by the year 2003. This led to the company earning revenues of up to 9 million dollars. This led to Richard Liu to launching an online version of it. That is when JD.com was launched in 2004. After noticing the rapid rise in JD’s popularity in the country, Liu embarked on building a national logistics system that would maximize on its popularity in the year 2007.