Nicolas Krafft-the man behind L’Oréal international success

Fashion holds an ageless allure for practical, legal, modesty and aesthetic reasons. The fashion industry is so immensely successful because it provides an essential service. Everyone needs clothes to wear primarily because not wearing clothes can be illegal. An exception to this is public nudity laws in some cities, which allow less or no clothes countered by the preferences of most people to wear clothes. There is a variety of clothing tastes just as there is a myriad of fashionable clothes.

On September 30th, 2018, Nicolas Krafft and L’Oréal Paris presented a second annual fashion show right in the heart of Paris. The organizers came up with a creative plan when they decided to hold the fashion show on a 60-meter floating runway on the river Seine. This is what made it even more fun to attend. In fact, this fashion show was surprisingly accessible to the general public or the average commoner. In addition, it was broadcast on television in nearly 30 countries.

This L’Oréal fashion show was spectacular in the sense that it featured some top French designers and showcased not only some world-famous models but also employed a world-renowned makeup artist and hair artist. This highly prestigious event featured such famous models such as Eva Longoria, Elle Fanning, and Louise Bourgoin. The makeup artist that prepared the models was none other than Val Garland and the hair stylist was Stéphane Lancien. This fashion show must have been indeed aesthetically pleasing with all the above mentioned talented people working together to do such an excellent job.

However, this spectacular fashion show might not have been possible without the tireless work of Nicolas Krafft, who is currently the International General Manager of Pulp Riot, a brand within L’Oréal. Like everyone else, Nicolas Krafft started at the bottom with a modest position as a product manager at L’Oréal Professional. Nicolas Krafft has become such a success clearly because he has a head for business. Nicolas Krafft knows how to sell his products even in tough economic climates.

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