Gustavo Martinez Knows That Marketing Is Art And Needs To Be Unique

Gustavo Martinez has worked for some of the biggest marketing firms in the world and has a lot of experience in the marketing world because of all of the years he spent in it. He has created some of the most iconic advertising campaigns out there and has transformed pop culture through the work he has done. He is an advertising consultant and does great entrepreneurial work. He enjoys working with his clients on a personal level and using his creativity to do what is best for them.

Gustavo Martinez knows that art plays a big part in marketing and advertising and that the creativity that goes into the industry sets it apart from most other industries. He thinks that everyone who wants to get into it needs to know that it is not like other jobs they will hold where they need to show up on time and do the same thing over and over again but that they must be creative. Marketing has to be done uniquely by everyone who takes it on and he is happy with how unique he is from everyone else.

Gustavo Martinez helps many businesses as they are getting a start and he does that by improving their marketing. He believes that the advertising that is done for them is just as important as the product that they are putting out there and he tries to make it the best that it can be for each company. He uses data and other modern methods to help them so that every new startup will have a good chance of succeeding.

Gustavo Martinez explains that the way he has found success in advertising is by taking a look at the advertisements people have liked in the past and using them as inspiration as well as trying to be as unique as possible with his ads. He says that many of his ideas are developed through the teams that he works with and that he has to give them credit for their help. He is excited about how the internet is changing things for marketing and how technology is becoming so smart. The tips that he has to give to those who want to make it as an entrepreneur have to do with listening to and caring for others. He also says that it is important to donate to charity and to do it for the right reasons.


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Maarten de Jeu Offers Insights for Businesses Going Global

A business that tastes success will come to think about expansion, that will mean considering
moving on to new markets far from home. Getting there, however, may prove to be challenging for
a business that doesn’t know what to consider. For SVM Business Advisory founder Maarten de Jeu,
going global is a question of investment and time, but with the right consultation, it can be
After a long career in business consultation, de Jeu has made a big enough impression that he’s
attracted clients like Sara Lee, ING, and Heinz when they wanted to move to new markets.
Succeeded at home may lead business leaders to think that other markets are up for grabs, but
reputations aren’t always global, which is why de Jeu cautions them to consider the cultural
preferences that define a new market. That’s the best way to understand where things stand.
First impressions can make market transition easier if done correctly. But presentation may not be
universally applicable. The first thing de Jeu says a business should worry about is maintaining the
quality of its products and services. If what a business sells meets the promise to consumer,
building a reputation in a new market becomes easier to accomplish.
Behind the scenes, there’s much to do as well. Business leadership will spent a great deal of time
meeting with potential partners, buyers, investors regulators, and many other parties that will be a
factor in the success or failure or a brand. That’s why de Jeu says language acquisition is a must
for a business that’s going international. Leadership that’s represented by someone who speaks the
native language not only goes towards eliminating confusion during negotiations, but it makes the
impression that the incoming business is going the extra mile to make a business personal as well
as professional.
Locals have the upper hand in understanding the local market, which is why they can make great
recruits for a business looking to grow there. Managers and entry-level workers, de Jeu notes,
make great additions to a business because they have experience in how business is done, how to
sell, how to run a team there. That experience can make the difference between getting a business
to open its doors or fail in the process.
All this advice is dependent upon a business’ willingness to be both patient and flexible. By
stepping back and assessing the situation, turning to those local hires, and communicating with
new partners, a business can assess where they are and consider new strategies if needed.

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About Maarten de Jeu:
Maarten de Jeu is a strategy advisor and business development expert. With experience across
Europe and the United States, de Jeu put his Leiden and Oxford educations to work assisting
corporations in developing strategies for success. In 2007 he left Dutch consultancy firm TVDK
Management Consultants to develop growth initiatives for businesses moving to Europe and Asia
for Aviva in London. He would eventually become Director of Strategy and Corporate Development,
and the experience and reputation gained there allowed him to open his own consultancy firm, SVM
Business Advisory.

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The DE Shaw Shake Up

Times are entertaining at the renowned finance firm, DE Shaw. We are witnessing a tale of epic proportions that is taking place at the prominent Wall Street entity where Jeff Bezos used to work (yes, that Jeff Bezos).

The tale involves an individual who is a director at the firm. What is it about? One director who was fired because of his unwanted sexual advances that riled up a few people at DE Shaw.

The executive is back with a passion, and DE Shaw now must fight to protect its territory. It is doing precisely that in the industry.

DE Shaw reiterated its non-compete agreements with employees.

Given that this would speak of Michalow’s reputation especially if a woman takes the step to leave DE Shaw in favor of his future firm, some DE Shaw’s non-competes as a way of prohibiting employees from working with Michalow.

Whatever the case may be, it is interesting, to say the least. That is why, now that September is about to end, it would be curious to witness if any DE Shaw employees leave the firm to go and join forces with Michalow.

Seeing that the hedge fund is going to what could be termed as extreme lengths to keep employees from joining Michalow, it raises a question of why employees would trust someone who has been termed as exhibiting inappropriate behavior in the past. Having worked with the man, they would surely have seen something that would automatically keep them from working with him?

The panicked behavior exhibited by DE Shaw suggests otherwise.

Since the date of the ultimatum has passed, those who were on board with signing the agreements have already signed them, and those who didn’t want to do so may have parted ways with DE Shaw.

This means that the next few weeks will be crucial in telling everyone how the firm’s attempts to keep its employees under constrictions turned out for itself. All in all, it is going to make for a very interesting period for those keeping tabs on DE Shaw and Dan Michalow.

Michael Nierenberg Talks About Recent Foreclosure Trends

In real estate, foreclosure is one of the most common ways for a lender to satisfy a mortgage loan balance. With a foreclosure, a lender will force the sale of a property in order to recoup the money that it is owed. In other words, a foreclosure is gaining possession of the collateral of the borrower. While foreclosures have been the most common way for banks and other lending institutions to collect from delinquent mortgage borrowers, it has a considerable number of obstacles. These obstacles have proven to hurt both lenders and borrowers. The obstacles include significant losses for lenders, difficulty selling a property at an auction and also going through a very rigorous process to complete a foreclosure. According to a former Secretary of the Treasury, foreclosures do not benefit anyone.

Foreclosures have been quite controversial over the past decade. Right before the financial crisis that began in 2007, many people were taking on mortgage loans that they couldn’t actually afford. This lead to delinquencies and lenders had to take back lots of properties. The foreclosure rate made up about 4 percent of all housing units in the United States. However, that rate has gone down to pre crisis levels at 0.5 percent. Therefore, the housing market and the mortgage industry have seen a recovery.

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Gino Pozzo Uses His Magic To Turn Around Three European Football Clubs

Gino Pozzo is a passionate fan of football. Along with his parents, Gianpaolo and Giuliana Pozzo, he has owned three European clubs located in Spain, England, and Italy. The latest club he bought is the Watford Football Club.

He grew up in Udine, Italy. His mother is a relative of some of the Udinese Calcio Football Club’s former presidents. He traveled to the United States to earn his college education. This included attending Harvard University to earn a master’s degree. While in the United States he married a Catalan. It was for this reason that he moved to Spain and lived in Barcelona for 20 years. After buying Watford F.C., he moved to London along with his wife and three kids.

The Pozzo family bought its first football club in 1986. This was the Udinese club which was bought with the money earned from the family’s tool-making company. Gino Pozzo has a well-earned reputation as a forward-looking owner of football clubs.

Gino Pozzo got involved with the Udinese club in 1993. He is credited with turning the club around and helping to rise from Series B to the top football league in Italy, the Champions League. While living in Spain, he was instrumental in his family buying Granada F.C. When they bought this club it was €12 million in debt and playing in Spain’s Third Division. For the first time in 35 years, it was playing in the Primera Liga just two years later.

He bought Watford F.C. in 2012 when the club was deep in debt and playing in the Fourth Division. Gino Pozzo used his scouting-driven model to make this into a team that is now playing in the best sports league in the world, England’s Premier League.

Sheldon Lavin Transforms OSI Group from a Regional meat Supplier to an International Food Production Company

Over the last four decades, Sheldon Lavin has transformed OSI into a powerhouse of innovation that processes value-added food products such as hamburgers and meat patties. OSI Group won a reputation for producing safe and high-quality food products in an industry that has had negative headlines over the years.

Sheldon Lavin, a renowned banker, and investor sits at the helm of a company that has become a household name for producing innovative fast food products. In early 1970, Sheldon Lavin quit his job as a financial consultant to become a partner at OSI Industries. His journey in the food industry began when he arranged to finance for Otto & Sons which rebranded to OSI industries.

Join and Connect linkedin to see Sheldon Lavin’s full profile.

Otto & Sons wanted to build a processing plant in Chicago to supply hamburgers to McDonald’s. The company had landed a contract to supply hamburgers for McDonald’s outlets in the US Midwest, but their processing facility could not meet McDonald’s demand. Sheldon Lavin agreed to arrange to finance for Otto & Sons Ltd on the condition that he would become an equal partner as the founders.

Lavin’s involvement with OSI industries deepened when Otto Kolchowsky retired in the late 1970s. Sheldon Lavin began working fulltime for OSI Group at the request of McDonald’s. One of Otto’s sons sold his stake to Lavin, giving him half of the voting power. During this time, OSI Industries were expanding in Taiwan and South America. After becoming a full-time manager, Sheldon locked his eye on China which provided a vast market for OSI’s products.

Sheldon succeeded in taking over the Chinese fast-food market by becoming the biggest supplier of food products for the McDonald’s, Starbucks, Yum, and other Chinese restaurant chains. OSI’s success in the last 40 years was a big reason the Vision World Academy recognized Sheldon Lavin for turning a family business into multi-million-dollar food company.

Besides being a successful investor, Sheldon Lavin is a renowned philanthropist. He contributes to many charities including the Inner-City Foundation of Chicago, Ronald McDonald House Charities, Jewish United Fund, Evans Scholarship Fund, among others. At 85 years, Sheldon continues to lead innovation at OSI Industries.

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The Private Aviation World of Sergey Petrossov

Sergey Petrossov

Sergey Petrossov, founder, owner, and CEO of JetSmarter says he has had an entrepreneurial drive since he was 11. In 2009 he graduated with a B.S. in Business Administration and Finance from the University of Florida Later that same year he co-founded the Federal System of Distance Education, a company that aided educational institutions set up online education platforms. It’s the primary focus is institutions in Russia and Eastern Europe. It was while working here that he was introduced to the very outdated and inefficient methods of companies in the private jet industry.

Sergey Petrossov

At that time he found that the industry operated with a very slow booking process filled with lots of paperwork and middlemen who were just trying to get more money out of you. He introduced the industry to digitalization by inventing an app on which members of his company JetSmarter could navigate the private jet industry. Members of JetSmarter are required to pay $15,000 a year. This service has been compared to Uber. Petrossov likes this comparison, but at the same time, he says it limits his visions.

He envisions for more than just jet travel for JetSmarter. Jet travel is not the only feature of JetSmarter. Membership also gives travelers access to partner luxury hotels, restaurants, residences, and stores throughout the world. Sergey Petrossov does not intend to stop with these partnerships. His end goal is to be able to create a service that provides member travelers with a virtually limitless number of possible experiences. And Sergey Petrossov is making this kind of travel more affordable than ever before.

The Life of Russell Gimelstob

Although he is currently a member of a real estate company, Russell Gimelstob does in fact have his roots in the world of tennis. It all started back in 1994 when he received his first racket from his parents and trained every day to become better at the sport. To encourage him in his athletic endeavors, his folks even sent him off to Robert Lansdorp during the summer to train with the best in the business and he did not disappoint. In fact, he was named first-team all-state each year and he went on to become a three-time state champion with his team. He was even the youngest player to ever become captain of the Newark Academy tennis team. However, he did eventually have to graduate and move on to greener pastures which is why he chose to go to Cornell.

Obviously, he was being pursued by many other universities but he specifically liked Barry Shoemaker, the head coach of the men’s varsity tennis team, which is what heavily influenced his decision. He could tell this was clearly a coach who cared about his players. With all the training he did under Lansdorp, it’s no wonder he was one of the best players as he quickly became an academic all American and was chosen to participate in the NCAA national doubles tournament. He even won numerous all ivy awards and was selected as team captain when he was a senior. Eventually, he decided to stay at Cornell for grad school to pursue an MPA degree.

After receiving it in 2002, he was offered the chance to work for Goldman Sachs and he decided to take it. As one of their analysts, he eventually left the position after three years so he could become an associate at Dune Real Estate Group. He worked there for seven years prior to receiving his first promotion and so in 2012, he became their newest partner. He now serves as a member of their investment committee as well as their head of acquisitions and their managing director. So he’s clearly done well for himself.

Privinvest And Its Success

Privinvest And Its Success

When it comes to matters concerning shipbuilding, this company has always proved its products and services to be the best. Two brothers (Akram and Iskandar Safa) founded this great company more than two decades ago. Therefore, it is without a doubt that this company is the most experienced in matters of shipbuilding.

The headquarters of this company is in Lebanon since its where its CEO, Iskandar Safa, saw as the best and most suitable location. Even though Privinvest has its headquarters in Lebanon, it also has various facilities in different parts of the planet. So, apart from the Middle East, you can also find the facilities of this company in places like France, Germany, the United Kingdom, and the Mediterranean.

All these facilities deal with different things. Some of the things that they specialize in is making commercial and military vessels, transferring different technology and intellectual properties to various parts of the universe, superyachts, and other varying services.

Since 1990 when Iskandar Safa and his brother started this company, it has managed to do a lot of things such as delivering over 2000 vessels and other unique products. What is more fascinating is that this company gets orders and inquiries from more than 40 countries which explains why it has become so popular of late. Privinvest also provides some of its services to different private customers and national navies in the entire globe.

Currently, this company is focusing on coming up with new and more outstanding projects such as repairing and maintaining commercial vessels and giving surveillance and protecting exclusive economic zones. Apart from building ships, Privinvest is also known for investing in other things. Some of the things that it has invested in are in the R&D which is in the Marine Renewable Energies and startup company that is specializing mostly in the river and tidal turbines for hydroquest.

James River Capital

Answering Valid Question About Business Funding

There are many prospective entrepreneurs meandering through society. A great business idea does have the ability to lead to success when funding is in place for the endeavor. Paul Sanders will be glad to provide useful information about the unknown funding options that are available. Saunders is qualified to provide answers about funding because he is highly knowledgeable and skilled in the finance area. He is the founder, Chief Executive officer and chairman of James River Capital Corporation. This includes other affiliated companies. Saunders is a credible finance source because of his lifelong passion for finance. He received a B.A. from the University of Virginia. Include an M.B.A. from the University of Chicago. He is more than qualified to answer any valid questions surrounding funding for a prospective business endeavor. His roles in finance include investments and trading. He has an extensive background in finance and his credentials are highly impressive. Answering valid about business questions funding is right up his alley because knowledge is on his side. James River Capital had been founded in the year 1995 and it had been transformed into an independent firm by Saunders and Kevin Brandt.


Business Ventures and Funding Ideas

Every prospective entrepreneur will appreciate some good answers about business and the many ways to obtain the necessary funding for it. The following ideas and items will prove beneficial for a prospective entrepreneur:

* bootstrapping; this is known as funding that comes from personal savings, borrowing from friends and family members and using any available credit cards

* crowdfunding; this is a newer business funding option. The source begins from a large group of individuals who will give certain amounts of money in order to support a good business idea.

* various types of business Loans; there is an abundance of different types of business loans to choose from in this day and age. The Small Business Administration can be very be very useful

There are many more tips and answers to help anyone start a successful business endeavor. James River Capital is informed about the many business funding options.

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